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Be sure to include the pixel ID in your email. This allows you to accurately track and measure the actions people take in your app, and it allows you to use app event data to optimize your Facebook Advertising campaigns in powerful, lucrative ways. This is because the Facebook pixel can track everyone who comes to your website or to other apps and tools , so it will allow you to target your ads to people who have been to your website ever since you installed the pixel. Its algorithm is getting smarter all the time. Test more. Your ads will be running in no time. If you do have a customer file with email addresses or an email subscriber list, upload that and use it as a Custom Audience or as the basis for a Lookalike Audience. Creating a developer account is free and takes only a few seconds. Once the code is installed, turn on. Both of those changes are just examples of how the Facebook advertising algorithm can now optimize our campaigns for us. The decisions you make at this strategic level of your Facebook advertising will make or break the success of your ads. Connect your site using one of our many partners including Squarespace, WordPress, Shopify, and others. More about SDK in a moment. Just be patient. One other essential best practice for creative strategy is competitive analysis. Business Manager accounts are free and easy to setup. You should also consider picking campaign objectives based on the idea of the customer journey. You can technically still run ads without a Business Manager account, but a Business Manager account will allow you to add:. Many advertising and marketing tools require you to set up a Facebook developer account to ad features to your Facebook page or ads. Audience selection, like ad creation, is an art and a science unto itself. To go to. Analyzed well, that information can also tell you which messaging is working well for your audience and what you should be testing in your own ads. Follow guided installation instructions with detailed developer documentation. Actually, you compromise. But boosting posts is simple, which is why so many people do it. Mobile app advertisers have a couple of extra steps to set up their accounts completely. You may also need to create a Facebook application for some third-party tools or to do certain things with your app. The format is where things get interesting. Creative strategy, especially, makes more sense when you take this larger view. So now you know what you want from your ads; what action you want people to take. So do create enough ad sets to test creative, but not too many. Instant Experience ads are for mobile devices only and used the least. Next up is how much we want to spend. Again, this is free to do and takes only a few seconds. This is because the algorithm will take your defined audiences and then go find people within those audiences who are most likely to complete the objectives you want. Test again. Nice, right? That means bidding high enough and allocating enough budget. And as you understand all the myriad ways people use Facebook from Messenger to the Marketplace and via videos and interactive games , all the different ad formats make sense, too. Fortunately, installing a Facebook pixel is easy. Campaign objectives will vary depending on your business model, obviously. We believe creative strategy and testing is the single best way to achieve success with Facebook advertising or with any type of social advertising. So the last best advantage to be had is through creative. But ultimately it all comes down to knowing your audience inside out. You can also manually edit the pixel code yourself, but the Setup Tool lets you do this without any coding on your part. Follow along with the screenshots and these instructions. This is, in part, why Facebook ads are so powerful. Seven would be the maximum, and four would probably be better. But for our money, video ads beat every other ad type.{/INSERTKEYS}{/PARAGRAPH} After you select that, Facebook will show you the code you need to add to your website. Accelerated spends your ad budget as soon as possible. Finally, you can choose the delivery type: Accelerated or Standard. So what do you do? From there, use the reporting within your Facebook Ads Manager to show you which placements, demographics, and other variables might be worth additional tests. These types of capabilities are also exactly why Facebook has leveled the playing field for advertisers. This level of audience targeting and audience fatigue management gives us a lot of control. This will let the algorithm pick from more than ten possible places where your ads will show. {PARAGRAPH}{INSERTKEYS}Facebook Advertising in Instagram and Messenger advertising is an exciting endeavor. They typically require considerable creative development, but for the right brands, they can work well. This is also where you can decide if you want to run your ads on a schedule. One is automatically created for you when you create a business page. For ad agencies and marketing services, in particular, having a Business Manager account is essential. Do you want your ads to be charged by:. Create those audiences so the only difference between them is your competitor. Identity is straightforward. Competitive analysis probably only second to creative testing on our list of things advertisers should do more of. This makes two things essential to success on Facebook right now: Understanding our audiences, and learning how to test creative as efficiently and as effectively as possible. Just tell Facebook which page you want to be associated with your ads. Standard spreads out how often your ads show across the day. We can even target people based on their expected lifetime value, and we can adjust those lifetime values in such a way that we can direct the algorithm to go find us, super-high-value users. Single image ads are the bread and butter of Facebook advertising creative. There are several benefits to Automatic Advanced Matching, including:. It will teach you which ads your competitors are running. For larger advertisers, especially, well-optimized ads are the difference between success and failure. Before you spend a dime on advertising, we recommend you think carefully about your creative strategy. This is especially true now. By blending the different ad objectives, ad types, and the incredibly sophisticated audience targeting capabilities available, advertisers today can do things that advertisers 20 years ago would have been blown away by. It also lets us extend the life of creative assets, and it lets us squeeze every dime of performance out of ad budgets. As the algorithm has evolved, any benefits advertisers have gotten from third-party tools or fancy analysis are diminished β€” the algorithm automates most advanced features, and better than the tools. Creating great ads in requires a blend of data analysis, psychology, and technical skill. According to Facebook , this is what you need to start creating Facebook ads:. This is your first test of audiences. Who you pick for your audience or, who Facebook picks for you is arguably as important as your ads. They have context. These new customer and player analyses are based on the concept of horizontal segmentation, which has been used in consumer goods for decades. Mobile app advertisers will also want to create a Business Manager account as part of the process of registering their app for mobile app ads. Skipping these steps will either literally block you from launching a campaign, or it will impair your ability to track results. Learn More. Specifically, agencies and Facebook Marketing Partners like Consumer Acquisition can specify which accounts they use on behalf of other businesses. While the changes are constant, if you understand the fundamentals of how the algorithm works and what Facebook wants for its users, the changes become more understandable. See how we do it. Returning to testing, if you choose split-test in the setup interface, you can pick one of four options:. The demographics, geographic targeting, and even your ad creative should all be the same across each ad set. In addition, if your advertising budget was limited, even severely limited, you could still grow your user base if you only advertised to super-high value people. An e-commerce store might want catalog sales, whereas a gaming app could want app installs. You could even create a lookalike audience of people who watched the video and show more conversion-oriented ads to people like them. Finally, submit your app for review, paying close attention to what information Facebook expects you to include in your request. In this big picture, Facebook is automating much of campaign management through dozens of iterations. Facebook has more information about installing and configuring Facebook pixels here.